Everyone knows about in-game cash shops and the various issues that come with them. SWtOR's is of course infamous for the Cartel Packs chock-full of different items of varying rarity which subject anyone who invests in them to dealing with the harsh mistress which is RNG.
Over the last couple of years, some of these exclusive and rare items have slowly but surely trickled their way out of the Packs, with the only really unique example being the Tythian Lightsaber Pike, which is a very rare drop from its owner himself. The more... interesting... examples involve items which are put up for direct sale.
Items in the past which have seen this treatment have included the Temple Guardian and XoXaan armour sets, the Ziost Guardian's Lightsaber, the Eliminator's Dual-Edge Vibrosword, and the Dune Sea Bantha.
Regardless of the appeal for some of these items, it can't be denied that they pale so very hard in comparison to three of the more-recent direct-sale transferees.
A couple of months ago the Unstable Arbiter's Lightsaber - which eventually became the first Platinum rarity item - was put up for the whopping price of 7,600 Cartel Coins, while in the last fortnight we've seen the Defiant Vented Lightsaber (initially 5,700 CC before rising to 7,600 CC) and Satele Shan's armour (2,132 CC before rising to 2,600 CC) be added.
No matter your opinion on this behaviour or their reasoning behind it (can't get enough money, be so skint from lack of Subscriptions that they need the Cartel Market, or just because they run an internal betting market based on how many people give in and purchase these items; you know the sorta stuff the internet can come up with), you can't deny that this is the sort of thing which would captivate people's attention.
In particular, the initial discounts on the Defiant Vented and Satele Shan items seems to apply some form of psychological pressure beyond the fact that these items were only meant to last a week before being taken down; it's first a case of buying it before it's 'too late' and the price rises, and then it's just 'too late' in general. Psychological trickery is a key part of parting people with disposable income of their money, after all. NeverWinter Online does something similar with its "20% off Companions" (etc.) vouchers for the Zen Market.
Especially when the Satele Shan set - one of the most sought-after armour sets of all time for some reason (hint: thigh-high boots) - is the unexpectedly 'fair' price that it was, particularly compared to the very high price of the arguably less popular Defiant Vented lightsaber the week prior. Heck, even its non-discounted price of 2,600 CC isn't as bad as it could have been!
The main question I ask of such practice is who the 'main audience' is. There are those - like myself, I must admit - who just want to say that they have the item in-hand for any eventual possibilities, there are those who just want to collect everything even if they never find a use it, and then there are those who feverishly purchase everything they can and compulsively unlock them for their various Characters and Companions to use.
The 'true' answer is subjective, but you know they've won people over when you see a Trooper run by wearing Satele's armour accompanied by their Vette who is also donned thus.
Regardless of your views on the practice of putting once-rare items on the Cartel Market, a weapon of a similar design to that wielded by the main villain in a Star Wars main-Saga film did make sense as a direct-purchase item for Star Wars Day week. The choice of Satele Shan's garb is pretty much open to interpretation more than anything else since, of course, no movie connections can be made.
This move is undoubtedly proving popular in certain circles. I'm curious to know how many people purchased both that set and the lightsaber.
On a similar note, it's fascinating to see BioWare returning to the ill-fated "no more bronze items" policy regarding the aforementioned Cartel Packs. This move proved unpopular due to the higher price of unlocking silvers compared to bronze so they swiftly retreated from it, but now they've returned to it. On-paper this 'promises' better chances at getting rare items (especially since Chance Cubes are now guaranteed items rather than a part of the overall draw), but I don't think this return will prove awfully wise.
Time will tell, of course. It does make a habit of doing so.